Just as Etios is a derivation of the Greek word Ethos which means spirit, character and ideas, Liva has been derived by combining the words and the intention - Lively and Live Life to the fullest. This also tells you who the car is targetted at, today's youth whose spirit and belief influences the advertising line for the Etios Liva -“LIV TOMORROW TODAY”. Toyota likes to do this in India – remember the Qualis?
Etios Liva is available in four variants, J, G, V and VX, and the pricing ranges from Rs 3.99Lakhs to Rs. 5.99 Lakhs, ex-showroom Delhi. Toyota says the Liva has several USPs that will endear the car to buyers – These include youthful and sporty design, best-in-class cabin space, superior ride comfort and best-in-class fuel efficiency. Toyota has attempted to impart a stylish, sporty and trendy look by offering the Etios Liva with aero kits with front, rear and side skirt. The sporty flat-bottomed steering wheel is another plus as is the 2 DIN audio system with Aux in, USB and a wireless remote.
Toyota says that the Etios Liva has been designed around the concept of ‘Bold Simplicity’. Dunno about that but from the front the Liva is very Etios-like . The same front dominated by the smiling grille and Toyota logo has been replicated here. Standing next to the B pillar looking back, I'm reminded of the Micra but while the Micra's hatch is slanted forward a bit aggressively, this one is upright. The profile view is that of any other hatch in the segment give or take a line here and a curve there.
